Robert Pattinson is the new face of Dior Men's Fragrance!

Woohoo! 

E! News has exclusively revealed that Robert Pattinson has signed a mega-deal with Christian Dior. 

Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.

"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.

Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year. R.Pattz is no stranger to Dior.

He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards.

GAH! Eau de Rob, anyone?! ;)

and also... TV ADVERTS!!!!!!!!!!!!!!!!!!
Rob on our TV multiple times a day - win!! lol

*dances around our blog*